The situation: you're an country/folk singer. Not a country star, mind you, just an average country singer. One day you fly United Airlines to get to a gig and the baggage handlers break your guitar. The guitar costs $1,200 to replace. United is not responsive to your complaints. What do you do?
Answer: You write a song about the incident, title it "United Breaks Guitars," and post a music video on YouTube. The video gets 1.3 million hits in four days, the story gets major news coverage, and you get unexpected publicity - and maybe even that $1,200 back from United. And the song's a little catchy, even for non-country fans like me.
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